How to Build Your Email List
There are a bazillion different ways to build your email list. However, this post is about business tools and resources, so I’ll just mention the tools I use rather than the strategy.
You always want to create the shortest path from promotion to conversion. So if you are offering a targeted promotion, like a special holiday workout or free ebook download, don’t direct users to the home page of your web site! They will get distracted by your blog posts, Instagram feeds and any other cool stuff you have on your web site. You always want to create the shortest path from promotion to conversion <<<that statement was worthy of making twice.
To create the shortest path use a landing page specific for each promotion: www.yourdomain.com/PromotionName
The landing page should have EVERYTHING a reader needs to take the next step in your sales process: either click the BUY NOW button, submit their email for the FREE EBOOK or a form/phone number to request more information.
Besides building landing pages from scratch, two of my favorite ways to build landing pages are:
No coding, no design, perfect for beginners. However as you grow there will be instances where Leadpages won’t have a template that fits your needs. You are not able to drag and drop components around….that is where OptimizePress has the clear advantage.
There is a bit of a learning curve to learn how to use OptimizePress, but once you do, your options are limitless. You can even edit their template formats – move photos, add testimonials, etc – which is a big plus and something that LeadPages doesn’t allow you to do. So many of my clients like OptimizePress’s drag and drop features so much that we build EVERY page on their web site with OptimizePress.
Email Opt-In Boxes
There should be opportunities for visitors to get on your email list everywhere they turn. Most email marketing platforms – like the ones I mentioned above – have little snippets of code you can insert into your WordPress sidebar or have WordPress plugins that allow you to link your email lists to your web site.
However, more aggressive types of email opt-in boxes, like a footer, a pop-up box and boxes at the end of every one of your blog posts, have proven to be highly effective. These are programs I’ve use:
I’m currently using this for my pop-up box, sidebar email opt-in form and footer box. You can also get pop-up boxes that appear when a reader exits your web page in their Pro version. Easy to use. Easy to configure and only have to pay a one-time fee.
LeadPages, in addition to landing pages, also has email opt-in boxes. Easy to configure. There is a monthly fee